The Ryan Heise Collection

I Am the Facebook Whisperer

Most companies are horrible at social media. Even if they tell you their engagement numbers, show you their PowerPoint presentations, and use every buzzword in the book, the fact is they have no idea what they are doing.

This is a great article. The second half sums up the “social media strategy” at my place of employment perfectly. Charts, PowerPoints, metrics and zero substance.

(via This Is The Verge)