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Blue Cross and Blue Shield partnered with Disney to create the exhibit, which takes visitors through a series of interactive experiences to fight bad habits such as too much television and junk food. Spokespeople for Disney and the health insurer say the soft opening of the exhibit was meant to collect feedback.

The National Association of Fat Acceptance accused Disney and Blue Cross of using “the tool of shame” to communicate with children.

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USA Today

The National Association of Fat Acceptance? What?